Super Bowl tickets averaging more than $5,000

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The 50th Super Bowl could also be the most expensive for ticket buyers.

The average price for a Super Bowl ticket on the secondary market was $5,335 in the minutes after the Carolina Panthers easily secured the NFC title with a victory over the Arizona Cardinals on Sunday night, according to ticket-tracking site SeatGeek. The Panthers face the Denver Broncos, who dispatched the New England Patriots to claim the AFC title, at Levi Stadium in Santa Clara, Calif., on Feb. 7.
The price for an average seat dipped to about $5,100 by Monday morning, but that’s still well ahead of the resale price of each Super Bowl SeatGeek has tracked since 2010.

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“The biggest driver of ticket prices this year is less about which teams are playing, but where the game is,” SeatGeek spokesperson Chris Leyden told USA TODAY Sports. “The Bay Area has one of the highest median incomes in the nation. There’s a lot of wealth out there.”

Last year’s Super Bowl between the Patriots and Seattle Seahawks saw an average resale price of $4,271. The other Super Bowls that SeatGeek has tracked were Super Bowl XLV (Packers vs. Steelers in 2011) $3,561, XLVI (Patriots vs. Giants in 2012) $2,991, XLVII (49ers vs. Ravens in 2013) $2,479 and XLVIII (Broncos vs. Seahawks 2014) $2,537.

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Heading into the conference champions games this weekend, 28 percent of those looking for Super Bowl seats on SeatGeek resided in California. The state with the second-most traffic: North Carolina (10 percent).

“I think many fans there think this is the team’s first real shot a Super Bowl,” Leyden said. “The response from North Carolina has been surprising when you take into account that it’s one smaller media markets on the East Coast.”

Leyden said ticket prices for the Super Bowl tend to dip during the two week break between the conference title games and the big game, last year being the exception as Super Bowl XLIX saw a 57 percent price jump.

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